USCXA Winning Entries

Best Use of Insight & Feedback – ServiceNow

CX Scoop is thrilled to present the award-winning initiative that brought home the bacon from the US Customer Experience Awards 2022.

ServiceNow is a fast-growing B2B enterprise SaaS company, providing digital workflow automation that creates great experiences and unlocks productivity. With $5.5 billion in revenue and over 17,000 employees, ServiceNow has built software that turns time-consuming processes into simple, streamlined, digital workflows.

During this two-year initiative, ServiceNow’s overall listening program grew from two to ten listening programs with 29 “action workflows” that have generated more than 6,000 follow-up actions from 1,300 different owners.