Emplifi has unveiled a set of ten innovative AI-driven solutions tailored to streamline operations for social media marketing and customer care teams. These advancements aim to enhance efficiency and productivity across departments, offering a seamless integration of AI technology into everyday workflows.
“For global marketing organizations and customer care teams with advanced operations, AI-powered workflows are a necessity to deliver exceptional customer experiences at scale. Emplifi continues to be at the forefront of the AI revolution. We were one of the first to take advantage of generative AI when we launched our AI Composer as part of our Social Media Marketing Cloud last year. Our Innovations Team has developed more than 50 different AI-powered features that drive automation across marketing and customer care departments, helping brands optimize content performance, maximize technology investments, and smoothly scale cross-functional operations,” said Todd McCaslin, Chief Technology Officer, Emplifi.
In November last year, Emplifi unveiled product innovations for the holiday season and in preparation for brands evaluating e-commerce technology for the new year.
A breakdown of the latest offerings
Generative AI Intent Generation for Emplifi Bot: Enhances the Emplifi Bot's effectiveness in generating intent for customer care interactions, streamlining communication channels.
Dynamic Topics and Sentiment Detection: Employs advanced Natural Language Processing (NLP) technology to detect sentiment and trending topics on social media, enabling marketers to stay abreast of evolving news cycles.
Visual Asset Intelligence and Tagging: Automates the analysis and tagging of brand images, facilitating efficient management of visual assets.
Emplifi Librarian: Utilizes Gen AI-powered search capabilities to provide quick access to Emplifi insights, support resources, and product information.
AI Composer for Community and Care Solutions: Integrates personalized AI Composer functionality into Emplifi's Community and Care solutions, enabling scalable, automated customer communications while maintaining brand consistency.
AI-powered Case and Topic Summarization: Accelerates customer care processes by automatically summarizing cases and topics, freeing up agents' time from manual documentation tasks.
AI-powered Image Quality Prediction and Scoring: Assists social media marketers in identifying visually engaging assets with high engagement potential, optimizing content creation efforts.
AI-powered Review Topics: Provides customer experience leaders with actionable insights from authentic customer reviews, facilitating informed decision-making.
AI-powered Listening Data Summarization: Expedites data-driven initiatives by analyzing and summarizing listening data, enabling leaders to derive critical business insights efficiently.
“In any single day, a social media marketing professional is tasked with creating content, serving as the brand’s primary videographer, and performing graphic design and copywriting duties—all while managing the brand’s social presence and staying abreast of industry trends. Customer care teams are just as stretched on time, having to respond to customers across an ever-growing number of platforms. Emplifi provides AI-powered solutions that enable social media and customer care teams to effectively reduce their workloads and automate workflows. This permits them to devote more of their time and effort to the tasks that matter most – the ones that continuously provide optimal value to their customers,” said McCaslin.
At the beginning of the year, Emplifi appointed Ohad Hecht as its new CEO, a strategic move aligning with the company's shift from a development-focused phase to an accelerated growth trajectory.
