ZoomInfo has expanded its offering of real-time signals designed to identify accounts with the highest likelihood of closing a sale. These insights, powered by ZoomInfo Copilot, utilize AI-driven analysis of multiple high-value signals to provide a modern approach to lead generation.
“When you focus on accounts with clear buying signals, you see faster win rates, higher conversion rates, and real ROI. Modern go-to-market organizations capitalize on these signals to target the right accounts at the right time, resulting in more informed outreach, an increase in engagement and response rates, and more pipeline secured. Acting on these signals can make the difference between closing a deal and missing an opportunity,” said Dominik Facher, Chief Product Officer at ZoomInfo.
Since its launch, ZoomInfo has continually added more robust signals to its Copilot feature, allowing businesses to engage with prospects using a personalized and timely approach, usually even before traditional buying intent becomes visible.
Users may now boost their outreach efforts by incorporating rich insights into AI-generated emails, including changes in C-suite executives, shifts within buying groups, or strategic hiring plans. These signals thus offer sales teams a deeper understanding of their prospects, enabling more meaningful connections and enhanced conversion rates.
Enhancing sales strategies
ZoomInfo Copilot provides many contextual signals that help businesses craft more personalized communications. These include major funding rounds, IPOs, mergers and acquisitions, and pain points that the target company is trying to address, such as international expansion.
Additionally, AI-generated emails can be customized further, allowing sales teams to add freeform context for even more tailored messaging. Signals such as changes in the buying group, hiring plans, or new C-suite appointments provide crucial insights. At the same time, alerts on form submissions or abandonments enable sales teams to react to potential buyers’ actions.
Predicting pipeline success
ZoomInfo’s buying signals provide insights into which accounts are most likely to make a purchase. This gives sales teams an edge, alerting them when an account spikes in activity, visits web pages, or shows increased interest in specific products or services.
ZoomInfo thus gathers data from diverse sources, including job postings, earnings calls, conference transcripts, and intent signals from TechnologyAdvice, to provide more insights. This approach enables sales teams to prioritize the most valuable prospects and focus their efforts where they’ll have the greatest impact.
