Oracle has announced generative AI enhancements within its Fusion Cloud Applications Suite, revolutionizing decision-making processes and elevating employee and customer experiences. These new AI functionalities, integrated across various business workflows, including finance, supply chain, HR, sales, marketing, and service, signify a significant leap forward in AI-driven customer experience management (CXM).
"We are committed to delivering innovation that matters to our customers, and the combination of OCI, Fusion Applications, and the thousands of customers that use these applications daily enables us to continually improve our services and deliver best-in-class AI. We have been using AI in our applications for several years and now we are introducing more ways for customers to take advantage of generative AI across the suite. With additional embedded capabilities and an expanded extensibility framework, our customers can quickly and easily take advantage of the latest generative AI advancements to help increase productivity, reduce costs, expand insights, and improve the employee and customer experience," said Steve Miranda, Executive Vice President of Applications Development, Oracle.
Oracle's latest AI advancements encompass over 50 generative AI use cases seamlessly integrated into Oracle Fusion Applications. These capabilities, built on Oracle Cloud Infrastructure (OCI), respect customers' data privacy and security while offering unparalleled insights and efficiency gains. By leveraging OCI Generative AI Service, organizations can harness the power of AI without compromising sensitive information.
Enhancing enterprise efficiency across functions
The newly embedded generative AI capabilities span across various domains:
Finance: Insight and management reporting narratives empower finance professionals with contextual insights and explanations, facilitating smarter decision-making and efficient reporting processes.
Supply Chain & Manufacturing: Features such as item description generation and supplier recommendations streamline product management and procurement operations, driving cost savings and reducing supplier risks.
Human Capital Management (HCM): Job category landing pages and job match explanations optimize candidate experiences, while manager survey generation facilitates timely feedback collection for informed decision-making.
Customer Experience (CX): Service webchat summaries and assisted authoring for sales content to enhance call center operations and sales productivity, respectively, delivering superior customer experiences.
Improved customization with Oracle Guided Journeys
Oracle Guided Journeys now offers an extensibility framework, enabling customers and partners to incorporate their generative AI capabilities seamlessly into Oracle Fusion Applications. This flexibility allows organizations to tailor AI solutions to their unique industry and competitive needs, fostering innovation and agility in response to evolving market dynamics.
Better Performance with OCI
Oracle's generative AI services leverage OCI's cutting-edge infrastructure, including bare metal compute instances and high-performance storage, to deliver unparalleled performance and cost efficiency. By accelerating large language model (LLM) training, OCI enables rapid AI innovation and attracts top enterprise-focused innovators to contribute to the industry's innovation feedback cycle.
By embedding AI across critical business functions, Oracle enables organizations to make data-driven decisions, streamline operations, and deliver exceptional customer experiences.
Elsewhere, Oracle has launched the Oracle Globally Distributed Autonomous Database, a breakthrough in database technology.
