CallRail Introduces Convert Assist, AI-Powered Lead Conversion for SMBs

AI-powered intelligence platform CallRail has unveiled Convert Assist, a new tool combining generative and conversational AI to provide user-friendly lead conversion solutions for small and medium businesses.

Convert Assist integrates three successful features from CallRail Labs—action plans, call coaching, and smart follow-up—offering an efficient way for businesses to personalize lead interactions and speed up response times, boosting conversion rates.

Business owners often focus on enhancing lead-to-sale conversion but struggle to manage their lead pipelines due to limited resources.

“As a marketer myself, I understand the value of each and every lead, and how important it is to provide a personalized response to each one, quickly. Most customers expect a response from a business within hours, and are most likely to go with whoever responds first. Convert Assist is a game changer for the industry that will help SMBs capture more leads and turn them into paying customers. I’m excited we’re able to take the innovations coming out of CallRail Labs and launch a new, AI-driven product that will make an immediate impact for our customers,” said Laura Beussman, Senior Vice President of Marketing at CallRail.

Convert Assist uniquely combines conversational and generative AI to:

  • Automatically suggest clear next steps for each lead based on past interactions, ensuring prompt and personalized follow-ups
  • Draft ready-to-send emails or call-back content for quick, customized re-engagement
  • Provide real-time call coaching to enhance conversations and customer experiences

Convert Assist is the latest addition to CallRail's AI offerings, including Conversation Intelligence and Premium Conversation Intelligence. Partnering with AssemblyAI, CallRail uses the most accurate speech-to-text AI model, trained on over 12 million hours of real conversations, to deliver top-quality AI insights and content to its customers.