Deloitte and Google Cloud Partner to Transform Consumer-Focused Businesses  

Deloitte has introduced a collaborative innovation effort in partnership with Google Cloud, aimed at assisting consumer-focused businesses in boosting their operational strategies. This involves integrating Deloitte's ConvergeCONSUMER solutions with Google Cloud's advanced data analytics, artificial intelligence (AI), and Generative AI (Gen AI) capabilities. By leveraging these integrated solutions, consumer-oriented companies can swiftly implement AI-driven tools that enhance their ability to predict demand, customize marketing initiatives, and refine product pricing.

ConvergeCONSUMER provides organizations with ready-made solutions that unveil previously untapped insights about their businesses and the consumer groups they target. For instance, businesses can now combine Google Cloud's AI and data analysis capabilities with a wide range of external data from ConvergeCONSUMER. This includes valuable information about particular customer segments or even weather events that might affect logistics.

"ConvergeCONSUMER is about helping companies deliver outcomes and quickly engineer advantage by moving their decision-making and experiences from mass to micro at scale. By combining Google Cloud's advanced generative AI, data analytics and cloud technologies with Deloitte's IP, deep industry/domain knowledge, expansive set of customer signals and engineering capabilities, we are ushering in a new era of customer centricity that can have dramatic commercial, operational and financial benefits for our clients," said Ben Stiller, ConvergeCONSUMER general manager and principal, Deloitte Consulting LLP. "

This collaboration can help enhance the prediction of customer actions, refine demand predictions, enhance supply chain efficiency, manage expenses, and personalize consumer interactions.

Enhancing business efficiency  

Speed up the process of making decisions using Google Cloud Vertex AI: ConvergeCONSUMER merges Deloitte's in-depth, exclusive consumer and market data along with Google Cloud's Vertex AI platform. This enables customers to effortlessly create and refine machine learning models. They can opt for pre-trained or tailor-made AI models that expedite decision-making and extract enhanced business insights, ultimately leading to increased value.

Rapidly create Gen AI interactions such as chatbots and search engines: With ConvergeCONSUMER's integration of Google Cloud's Generative AI App Builder and Generative AI Studio, companies can easily construct applications that provide prompt and pertinent information to both customers and employees. For example, an e-commerce company could develop a chatbot to swiftly address customer questions about product availability and returns, allowing customer service agents to focus on more intricate queries.

Enhance business understanding using Google Cloud Cortex Framework: ConvergeCONSUMER utilizes the Cortex Framework to aid companies in refining their data and deriving impactful insights regarding their operational strategies, planning, and projections. Cortex offers pre-packaged solutions, content, and reference structures that businesses can conveniently customize for seamless integration across diverse data sources, such as sales, marketing, finance, and supply chain. For instance, by combining ConvergeCONSUMER with Cortex, organizations can swiftly implement demand-sensing and projection analytics, facilitating quicker and more economical identification of valuable insights.

Speed up the process of gaining value from business analysis using BigQuery: In ConvergeCONSUMER, BigQuery, along with Data Flow and Dataproc, is harnessed to assist companies in extracting value from both structured and unstructured data, no matter where it's stored. This data can be enriched with consumer information and external indicators to enhance business insights. Moreover, organizations can instantly access real-time analytics and efficiently apply pre-integrated indicators to these datasets, ultimately expediting the time it takes to gain valuable insights from business analysis.

"Consumer businesses run highly complex organizations and need tools that are practical to adopt and yield tangible benefits in real-world settings. With ConvergeCONSUMER, businesses can easily deploy and manage solutions that combine Google Cloud's leading generative AI and data analytics with Deloitte's deep industry experience, helping consumer organizations optimize areas that are core to their business, such as demand forecasting and supply chain performance," said Carrie Tharp, vice president of Strategic Industries, Google Cloud.