Emplifi has integrated with Snapchat to allow Emplifi's Social Marketing Cloud users to view and manage their Snapchat content directly from Emplifi's platform without leaving the Social Marketing Cloud.
Emplifi is one of the few companies that offer this feature, allowing marketers to:
-
View Snaps from public profiles directly within the Content Hub
-
Obtain insights leveraging metrics such as the number of taps (forward and back), impressions, swipes(up and down), reach, and view time.
“The integration of Snap Analytics into Emplifi’s Social Marketing Cloud means marketers are no longer limited to measuring their organic Snapchat campaigns on data from their mobile apps. Social media teams now have a holistic view of their performance across all social channels - including Snapchat - in one place,” said Kyle Wong, Chief Strategy Officer, Emplifi.
Snapchat has a large user base, with over 363 million people using the app every day worldwide. The platform is especially popular among younger people, reaching more than 75% of 13 to 35-year-olds in over 20 countries. This makes Snapchat a valuable platform for brands looking to reach younger generations, such as Gen Z and millennials.
Additionally, because it developed commerce features and augmented reality technology, Snapchat has become a preferred platform for Gen Z to share the products they love.
Meanwhile, Emplifi has launched the Emplifi AI Composer, a tool that creates ready-to-publish social media copy designed to help brands increase productivity across their social media platforms.“We’re excited to partner with Emplifi, to provide brands with simple, effective tools to help them meaningfully engage with their communities on Snapchat. Snapchat users are highly active and engaged on the platform. Now brand marketers will be able to leverage performance insights within Emplifi to engage with their communities and continuously improve their social media strategy,” said Ashley Musselman, Global Product Marketing Manager, Snap Inc.
