Unified customer experience platform Emplifi has launched the Emplifi AI Composer, a tool that creates ready-to-publish social media copy and is designed to help brands increase productivity across their social media platforms. The tool is part of Emplifi's Social Marketing Cloud and leverages OpenAI's GPT-3 technology which can perform a variety of natural language tasks.
Emplifi AI Composer includes features such as omnichanel adaptability, manually-generated content, and real-time performance analytics.
Omnichannel adaptability provides users with ready-to-use social media content adapted to specific social media channels.
Users are able to customize manually-generated content with options such as tone or voice, use of emojis, and hashtags or questions depending on the audience.
“Emplifi is leveraging AI technology to make it easier for marketers to curate relevant and engaging social media content tailored for their audiences. OpenAI GPT-3 APIs have improved software performance and accuracy with iterative query and learning capabilities that streamline tasks and deliver insights to help professionals work more intelligently,” said Todd McCaslin, Chief Technology Officer, Emplifi.
Navigating through an omnichannel approach during times of economic instability can be very challenging. Emplifi AI Composer is a cost-efficient solution for businesses looking to streamline their social media content creation process. It allows teams to input their message instructions and customize options like tone, emojis, hashtags, and more. The tool then leverages the OpenAI GPT-3 framework to generate ready-to-use social media content. Additionally, the tool provides analytics and insights from campaigns to help with decision-making and improving social media strategies.
“We see this becoming a transformative holistic solution to help manage social media presence and drive business outcomes – relevant to any organization, their size and budget,” added McCaslin.
Emplifi AI Composer is available on the Emplifi Social Marketing Cloud, a unified workspace for multi-channel management that provides an overview of a range of social media analytics.