Invoca has added new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that currently include Meta (Facebook, Instagram, Facebook Messenger, and Meta Audience Network). These new integrations build on Invoca's strategy to activate AI-powered first-party data from phone conversations across the broadest set of digital advertising platforms.
Invoca empowers marketers to target key audiences with precise ads across all digital channels, measure campaign impacts on business results, and optimize for increased revenue and ROAS. The platform provides offline attribution and audience targeting data for a wide range of digital ad platforms, helping businesses like University Hospitals and AutoNation enhance social advertising outcomes. Invoca tracks the marketing source of calls and uses AI to analyze conversations for lead conversion, using this data to improve audience targeting and campaign optimization.
"More than ever, B2C marketers have to connect all of their media investments to revenue. They need to connect their critical first-party data into the broadest set of digital platforms possible. We have recently expanded our integrations into TikTok, Snapchat, and Pinterest because social advertising isn't a nice-to-have for marketers – it's a critical step in the buying journey. Marketers now have total visibility into how social ads drive revenue, so they can optimize spend and improve audience targeting," said Peter Isaacson, CMO of Invoca.
Audience targeting powered by AI
Marketers often miss valuable audiences and waste budget on unqualified leads or existing customers on social media platforms. Invoca addresses this by using AI-powered data from phone conversations to retarget past callers ready to convert, exclude those who already converted or aren't leads from seeing ads, and create lookalike audiences from valuable callers to target new high-value customers.
In industries like healthcare, telecom, and automotive, phone calls are highly valuable leads from social advertising, converting to sales or appointments 2-3 times more than web leads and often generating more revenue. Invoca attributes each call's marketing source, analyzes conversation intent and outcomes, and integrates revenue data from CRMs. This data is activated in social ad platforms, providing a unified view of social ad performance.
The platform's real-time call value data enhances smart bidding, improving conversion rates, revenue, and ROAS by optimizing effective campaigns and cutting underperforming ones. It also allows marketers to compare social ad impact with other digital channels, informing strategic decisions for better business results.
