LiveRamp Unveils Next-Gen Platform for Seamless Marketing

LiveRamp has introduced the next generation of the /LiveRamp Data Collaboration Platform, consolidating solutions for the entire marketing lifecycle onto a single platform. This offering includes a simplified user interface, composable technology for seamless interoperability across different clouds, and a partner marketplace where third-party developers can showcase applications built on their trusted expertise.

The platform is built on durable, authenticated technology to withstand signal loss and address evolving privacy considerations while facilitating advanced data collaboration use cases.

“LiveRamp’s customers have been asking for solutions with greater simplicity and scale to unlock the value of data and drive a competitive advantage. The launch of our fully unified platform delivers on this need by setting a new standard for powerful data collaboration built on privacy-enhancing technologies that withstand evolving signal loss and privacy requirements. LiveRamp’s recent acquisition of Habu further strengthens our ability to help customers collaborate with anyone, activate data anywhere, and measure everywhere it matters,” added Kimberly Bloomston, Chief Product Officer at LiveRamp

LiveRamp's unified platform streamlines user experience and connectivity across partners. The platform supports modern data architectures, highlighting decentralized data to reduce cloud complexity and improve usability for all business users while addressing IT infrastructure constraints. Key customer benefits include increased ease-of-use, streamlined functionality, and greater value across various data collaboration needs.

Offering a simplified user interface and flexibility in data collaboration  

The platform offers a single-user interface for increased simplicity and is built on best-in-class identity, global authenticated connectivity, and proprietary privacy-enhancing technologies.

Moreover, new ingestion pipelines reduce turnaround time from days to hours with self-service tools for dataset permissions and segments. Integrating with workplace tools like Slack, a notification system enables users to control information receipt.

The platform provides an improved activation and segmentation experience focused on users, campaigns, and cross-audience segmentation. Integration with technologies like Google PAIR aids in countering the loss of third-party cookies and other deprecating signals.

In addition, users can collaborate across second and third-party data wherever their first-party data resides, covering a wide range of use cases from a single location.

LiveRamp also introduces a marketplace for partner applications, starting with the integrated discovery, access, and deployment of measurement solutions from its global network of partners.

A few weeks ago, LiveRamp introduced enhanced features to assist clients in optimizing addressability, connectivity, and measurement within the Amazon Marketing Cloud (AMC) and Amazon Delivery Service Partner program (DSP).