Mitto Makes its WhatsApp Business Solution Available on Oracle Marketplace 

Mitto has announced that the users of Oracle Responsys can seamlessly integrate with WhatsApp Business directly via the Oracle Marketplace. The partnership with Oracle Responsys enables brands to effectively connect with more than two billion customers in 190 countries worldwide using Mitto's robust WhatsApp Business solution.

"We are excited to be an Oracle Marketplace vendor. WhatsApp is a remarkably powerful channel, and we firmly believe that it should be accessible to all companies, both large and small. Mitto's Oracle Responsys integration capabilities do just that and let marketers and sales teams unlock the power of WhatsApp Business to engage and support customers across the globe. This helps businesses succeed and guarantees customers will enjoy the best experiences possible," said Andrea Giacomini, CEO of Mitto.

Mitto's WhatsApp Business capabilities and sophisticated AI-driven routing system help businesses efficiently broaden their global presence. They can engage customers with engaging and dynamic messages, accommodating up to 1,000 characters. Additionally, companies can foster trust through personalized one-on-one conversations that maintain end-to-end encryption, ensuring the security of sensitive information.

Sales and marketing teams leverage WhatsApp Business to execute campaigns, address inquiries through automated responses, resolve problems, and distribute updates and notifications. The platform's impressive statistics include nearly 98% open rates, a 60% click-through rate, and 80% of WhatsApp messages being read within the initial five minutes. This means that businesses can achieve a solid return on investment (ROI) while building stronger relationships with their current and potential customers.

Mitto's integration with Oracle Responsys streamlines the process for businesses to incorporate WhatsApp into their comprehensive marketing efforts using a user-friendly platform. Oracle's sophisticated, multi-channel system empowers marketers to create customized campaigns catering to each customer's preferences, challenges, and interests.

In February this year, Mitto revealed in a survey that Super Bowl ads - while good for brand awareness - may not be as effective in eliciting a response from a consumer.