Slack Gets a GPT Facelift

Slack has become more robust with the latest GPT integration that will "transform how work gets done." Slack GPT, the exact name of the integration, brings all kinds of perks: from different language models to easier access to customer and conversational data insights from Customer 360.

Announced at Salesforce's World Tour NYC, the native integration will enable users to create AI-powered conversation summaries and leverage writing assistance within the platform itself. In addition, customers can build no-code workflows that embed AI actions with simple prompts at each step, so practically anyone will be able to deploy AI automation or integrate a large language model (LLM) of their choice. This includes LLMs funded by Salesforce Venture's generative AI fund as well as future Salesforce proprietary LLMs.

“Generative AI has enormous potential to redefine how work is done and unlock significant business productivity. The real power of this technology is when AI can analyze and act on the most valuable data from a company's most trusted resource — its own internal knowledge. Slack GPT is the conversational AI platform of the future, helping organizations easily tap into their trusted customer data and essential employee knowledge so they can work smarter and make smarter decisions faster,” said Lidiane Jones, CEO of Slack.

AI - the new productivity pill?

According to Slack’s new State of Work report, people adopting AI are 90% more likely to report higher levels of productivity. However, only 27% of companies currently use AI tools to help increase efficiency.

Automation could help improve those numbers, which is exactly what Slack GPT delivers. In addition to this, the AI is customizable to any company's needs, encompassing a language model of choice, building the company's own AI-powered no-code workflows, or infusing even more AI into Slack. In Workflow Builder, customers will receive the option to instantly connect a generative AI app to a workflow.

"In the future," as the press release states, customers will be able to summarize unread Slack messages in no more than one click. They will also be able to distill content or adjust tone when communicating.

Through the integrations in Slack’s app directory, customers can extend the functionality of third-party or in-house LLMs they already use in Slack.

Slack GPT will benefit all departments, including sales, service, IT, and marketing. For example, sales teams will be able to leverage auto-generated account summaries, customer recommendations, and prospect messages to save time.

AI-generated solutions and responses and auto-generated case summaries will enable service agents to solve cases quickly and share team knowledge across channels.

While developers could use Slack GPT to instantly auto-scan channel activities and summarize root cause analysis, saving hours on incident management, marketing teams will be able to auto-generate copy and images for blogs, email campaigns, and social directly in the channel.


ChatGPT app for Slack is currently in beta, while Workflow Builder with Slack GPT AI connectors will be available this summer. Slack GPT native AI capabilities and the Einstein GPT app for Slack are also currently in development.