Unbabel has announced the acquisition of Bablic, a cloud-based solution that assists in managing localization and translation for websites and web applications. This strategic move enables Unbabel to efficiently cater to global audiences by seamlessly adapting websites with quality-checked, localized language.
The acquisition brings significant benefits, including cost reduction, labor efficiency, and faster project completion (translation + publishing). With the combination of Bablic's website translation capabilities and Unbabel's Quality Estimation framework, Unbabel customers can easily identify errors and ensure their websites are customer-ready.
“A business’ digital footprint is vital to its health and companies need to be able to reach buyers where they are. That means at every point in their buying journey, in their local language. With the acquisition of Bablic, Unbabel is tackling this crucial component in the translation industry and truly taking website translation to a level we haven’t seen in the market yet. Bablic’s strategy and mission aligns perfectly with Unbabel, and bringing them into our family will directly and positively impact our customers’ digital footprints - opening up opportunities for growth and expanded business success through LangOps,” said Vasco Pedro, Co-founder and CEO of Unbabel.
Recent studies show that localization can lead to a 47% increase in search traffic, a 70% rise in website visits, and a 20% boost in conversion rates. This not only drives higher sales but also improves customer acquisition. This integration allows customers to gain access to website translation capabilities, enabling them to sell their products or services globally. Additionally, it will enhance search engine optimization (SEO), drive more website traffic, and increase business conversion rates.
With Bablic, customers can optimize their search engine rankings (SEO) while effortlessly managing localized content without requiring coding skills. Bablic's solutions allow customers to organically expand their international website traffic by facilitating real-time and customizable web updates while maintaining control over their translation preferences.
“Our team at Bablic is very excited to partner with Unbabel to continue transforming the translation industry and experience for our customers. With the combination of Unbabel’s robust language operations offerings and our capabilities, we can deliver the best website localization possible. Not only to create a personalized experience for the end-users and increase conversion rates, but also to leverage the benefits of multilingual SEO,to further help enterprises grow globally,” said Gabriele Manasse, Founder & CEO of Bablic.