Vonage has launched Vonage RCS (Rich Communications Services) via the Vonage Messages API, as well as a low-code turnkey solution. This new business messaging solution is intended to change the way brands interact with customers by providing safe, real-time communication with rich, interactive features over channels that consumers currently prefer.
“Vonage RCS enables businesses to engage customers in a superior manner that enhances their interactions and satisfaction while ensuring that they stay ahead in the changing landscape of customer communications and future-proofing their communications strategies,” Colin Brown, Head of API Product Management at Vonage.
Branded, verified messaging
Businesses can send encrypted RCS communications that include their logo and name. Carriers verify these messages, which helps to avoid fraud and boost customer trust.
Rich content and interactive functions
Vonage RCS enables the safe delivery of rich content such as films, photos, and audio, resulting in more personalized customer engagements. Typing indicators, carousels, rich cards, location sharing, and interactive buttons all help to improve communication efficiency and engagement.
Conversational marketing & commerce
By sending more dynamic communications, organizations can improve customer service, expedite transactions, and boost sales. Vonage's Conversational Commerce Platform, powered by Jumper.ai, offers scalable personalized RCS campaigns with AI-driven bots and live chat.
Research indicates that customers are 72% more likely to purchase when they can ask inquiries in real-time, and RCS messages are 35 times more likely to be opened than emails.
