Uniform has unveiled the Enterprise Visual Workspace, the latest tool for marketers that helps digital teams personalize brand engagement by consolidating content, data, AI, and technology within a single user platform.
In today's digital workspace, experiences are going "headless," making it difficult for marketers to create visual experiences without relying on developers for deployment. The Enterprise Visual Workspace will handle these challenges by ending the mandatory code deployment era and entering a new one that is AI-assisted, and no-code dependent.
“For total control of how their digital experiences will look and behave in the field, brands need a solution for their marketers that facilitates delivery through a visual interface. Marketers are visual creators who work with their hands — Uniform’s Visual Workspace provides a palette for creativity and experimentation, where essential tools and assets are waiting for them. And, they are empowered to publish live instead of waiting for multiple development sprints. Uniform’s Visual Workspace is changing the future of marketing by giving enterprise digital marketers the instrument they’ve needed all along,” said Darren Guarnaccia, President, Uniform.
This new approach is designed to help marketers and merchandisers, allowing them to create and test experiences within a user-friendly visual interface. Meanwhile, developers can choose the most suitable front-end frameworks for their specific requirements, reducing the need for extensive custom coding.
The tool also offers digital teams a clear advantage in quickly getting their digital experiences to market. It does so by streamlining the process of creating digital content. Uniform is compatible with all types of content and data sources, allowing users to easily access their organization's content, no matter where it's stored. Moreover, the system incorporates AI features into the workflow, enabling users to create, modify, and use new text and images directly within the workspace.
The all-in-one virtual workspace
The Enterprise Visual Workspace combines design, content, data access, style guide, and marketing tools for creating visually compelling digital experiences while maintaining brand consistency.
The solution also streamlines content creation by allowing users to easily access content from across the organization, centralizing data from various systems such as CMS, commerce, CDP, and DAM, making personalized experiences without copying and pasting.
Moreover, it improves engagement with diverse audiences by leveraging generative AI to create context-specific experiences and tailored experiences based on-site behavior.
Elsewhere, Uniform has unveiled a set of improvements to its offerings, Uniform Canvas and Uniform Mesh, to allow brands to integrate various API-powered technologies, leveraging headless CMS to swiftly and flexibly construct high-performing digital experiences.
