Swiss4 offers real-time and personalized digital payment services integrated into its newly launched application, which combines financial services with high-end lifestyle management, a first in Switzerland. Modern card issuing and embedded finance solutions provider Marqeta has announced that Swiss4 has joined its roster of customers.
By leveraging Marqeta's platform, Swiss4 can quickly design and launch innovative payment features, continually enhancing the user experience.
“With continued demand for personalised payment experiences, Marqeta has the scale, breadth and experience to serve innovative customers like Swiss4 as they reimagine financial services for the luxury market. We’re proud to continue our momentum in Europe and work closely with our customers to deliver payments offerings that help grow their customer base and create lasting customer engagement,” said Marcin Goglowski, SVP and Managing Director, Europe, and UK CEO at Marqeta.
A recent survey highlighted that 52% of 25-34-year-olds find financial products and services from their favorite brands more convenient than those offered by traditional banks. In addition, 51% of respondents believe that brands offer more tailored products than conventional institutions, and 50% attribute their loyalty to the financial benefits and incentives provided by these brands. This data illustrates the growing potential for non-traditional financial service providers to expand their consumer base.
Founded in 2020, Swiss4 is among the first companies in Switzerland to secure a fintech license from the Swiss Financial Market Supervisory Authority (FINMA). The Swiss4 app, provides a comprehensive suite of services, including a multicurrency account, payment and foreign exchange facilities, and personalized lifestyle management services.
“We sought out a partner that was experienced not only in the Swiss market, but also across Europe, and could support our future expansion plans when the time comes. Marqeta is a trusted solution that can meet our requirements for a flexible, scalable and personalized offering with the latest capabilities that our customers are seeking,” said Zhina Asmei, Co-Founder and CEO of Swiss4.
