SoundHound AI Voice Assistant Expands to Alfa Romeo and Citroën

SoundHound AI has announced that its SoundHound Chat AI voice assistant, which incorporates ChatGPT, will be featured in Alfa Romeo and Citroën cars across various European markets. This marks another significant milestone for the groundbreaking technology and the latest collaboration with Stellantis' premier brands.

"We’re delighted to extend our popular SoundHound Chat AI assistant to Alfa Romeo and Citroën vehicles. This innovation is proving to be a hit with drivers, who are getting ongoing value from their enhanced in-car voice assistant. Drivers are still uncovering new and exciting uses for this highly capable, AI-driven voice technology. As we enter a new era for the vehicle cockpit, SoundHound is constantly pushing to deliver elite products that automakers trust and drivers love,” said Michael Zagorsek, COO of SoundHound AI.

Alfa Romeo and Citroën join the SoundHound AI revolution 

Following the successful integration of SoundHound Chat AI in Peugeot, Opel, and Vauxhall vehicles, Alfa Romeo and Citroën are the latest to adopt this advanced voice assistant. In March, DS Automobiles was the first automaker globally to fully integrate this generative AI technology, and now, models such as the Alfa Romeo Junior Ibrida and Citroën C4, C4X, C5X, Berlingo, and Spacetourer will also feature this state-of-the-art system.

A new era for in-vehicle voice assistants 

SoundHound Chat AI provides a versatile conversational experience for drivers and passengers, enhancing traditional voice assistant functionalities like navigation and real-time information. Now, users in Alfa Romeo and Citroën vehicles can enjoy ChatGPT-style responses on a variety of topics, from historical facts and trip planning to storytelling and vehicle manual tips.

The system recognizes natural human speech, providing engaging and informative conversations on the go.SoundHound's data reveals a significant increase in voice assistant usage, with a six-fold rise in activity and a five-fold boost in the consumer loyalty-based Net Promoter Score. This surge underscores the growing demand for intelligent, versatile AI voice assistants among drivers and manufacturers alike.