Infobip has announced the findings of a survey highlighting the significant impact of automated SMS messaging on voter engagement. The survey shows that texting is crucial for connecting with younger generations and increasing voter turnout among Gen Z and Millennials.
"Our survey findings demonstrate the potential of automated SMS messaging in driving voter participation among younger generations. As a leading cloud communications platform, we understand the significance of streamlining consumer connection experiences and leveraging AI-powered tools to help businesses engage customers, foster loyalty, and drive growth. We are committed to sharing insights that empower organizations to better connect with their target audiences and amplify their voices," said Ethan Gustav, Group President of North America at Infobip.
The results emphasize a stark contrast in voter turnout intentions between different age groups, with 90% of individuals aged 65 and older planning to vote this year, compared to just 64% of those aged 18-24. Infobip aims to close this gap by emphasizing the effectiveness of SMS messaging in engaging younger voters.
Generational gap
The survey also found that Gen Z and Millennials (ages 18-44) are more than twice as likely to opt-in for political texts compared to Gen X and Boomers (ages 45 and above). Additionally, over half of voters aged 18-34 reported that receiving targeted texts while waiting in line to vote influences their voting decisions.
Difference in texting style
Texting style also plays a crucial role, with nearly half (47%) of Gen Z respondents stating that a candidate's texting style affects their perception of the candidate. Infobip's survey underscores the potential of automated SMS messaging to enhance voter engagement and highlights the need for innovative communication strategies to reach younger generations.
Speaking of messaging, Infobip has partnered with Community to introduce an enhanced worldwide mobile messaging solution.
