Bloomreach has acquired Radiance Commerce, an AI-driven conversational commerce platform, with the aim of advancing AI innovation for e-commerce. Leveraging large language models (LLMs), Radiance transforms the customer shopping experience by providing expertise-based selling, product search assistance, recommendations, and exploration.
“Bloomreach is fully invested in an AI-driven future for e-commerce, and Radiance Commerce is critical in helping us bring that future to life. We have the most robust commerce dataset out there and commerce-specific AI connected to every channel in the shopping journey. Now, we take that unmatched foothold in e-commerce a step further, advancing our conversational capabilities and moving even faster to make Bloomreach Clarity available to businesses around the world. We couldn’t be more excited to bring Radiance’s unique expertise to Bloomreach,” said Raj De Datta, Co-Founder and CEO, Bloomreach.
Radiance's specialized knowledge in AI and conversational commerce will play a pivotal role in elevating Bloomreach Clarity, a conversational shopping product designed to deliver human-like product expertise at a scalable level. Clarity is set to undergo further enhancement through the integration of Radiance's groundbreaking conversational technology.
Founded in 2017 by Vikas Jha, a former Director of Engineering at Google, Radiance Commerce assembled a team of product and engineering experts to develop AI that facilitates shopping through conversation, bridging the gap for customers to access advice and product expertise reminiscent of the in-store experience. The full potential of this technology was unleashed in 2022, fueled by advancements in generative AI and LLMs, opening up entirely new possibilities in the realm of conversational commerce.
“The visions of Radiance Commerce and Bloomreach are perfectly aligned, and we’re pleased to join forces as we embark on this journey toward the future of shopping together. Bloomreach is a big player in the world of e-commerce technology, serving an incredible customer base. We are a team of product builders at heart, with years of conversational AI expertise. In coming together, we can take a truly incredible conversational shopping product and deliver it quickly to the growing market eagerly awaiting it,” said Vikas Jha.
In other news, Bloomreach has joined forces with Spryker, a composable commerce platform, to allow users of Bloomreach to harness the power of Spryker's composable and API-based functionalities, enabling continuous enhancement of their digital and marketplace experiences.
