Customer engagement platform Braze has debuted two new launches to help brands improve their customer experiences and interactions: the Braze for Startups program, and a 14-day free trial of its engagement platform.
Launching together with its first venture capital partner Left Lane Capital, the Startups program aims to support growing brand leaders by giving startups four months of free access to Braze. In addition, companies of all sizes can test out the Braze customer engagement platform for 14 days for free, before committing.
“Our goal is to make it easy for brands of all sizes to start using our platform and experience its ease of use and market-leading capabilities. We’re confident that once brands start experimenting with Braze, they’ll see ROI through increased engagement and stronger customer retention. Braze for Startups benefits smaller companies, while our free trial allows teams across organizations of all sizes to test and explore Braze, helping them achieve success more easily,” said Spencer Burke, SVP of Growth at Braze.
As part of the program, startups can leverage the Braze platform's features, such as support for up to 2 million monthly active users and 120 million emails. Braze also offers free onboarding services and a personal onboarding manager with live and on-demand learning resources.
After the initial free period, startups can continue using Braze, providing them with the tools to build long-term customer relationships, and supporting a smooth transition as they scale for growth.
“Braze for Startups offers companies an opportunity to launch revenue-generating campaigns at no cost, helping them validate product-market fit through deeper insights into customer behavior. By participating in this program, startups can not only nurture and monetize existing customer relationships but also invest in a scalable solution that can support their growth now, and in the future," said Chris Taylor, Chief Growth Officer at Left Lane Capital.
Braze has recently launched a comprehensive data platform - a suite of data tools and partner integrations aimed at streamlining data unification, activation, and distribution.
