Five9 Strengthens European Presence with Assist Digital Partnership

Five9 has strengthened its European partner ecosystem by welcoming Assist Digital as a new partner. This addition enhances Five9's CX platform capabilities with extensive expertise in solution integration and sales support.

Five9 aims to primarily distribute its solution in the DACH (Germany, Austria, and Switzerland) and BeNeLux (Belgium, the Netherlands, and Luxembourg) regions through partners, and collaboration with Assist Digital. Assist Digital, a pan-European digital CX services provider, helps global brands achieve optimal digital customer experiences throughout the entire customer lifecycle, incorporating a blend of human and artificial intelligence for enhanced value in each interaction.

"For us, one of the key advantages of the relationship with Assist Digital is their expertise in terms of integration and orchestration. With their help, we can integrate a cloud-based solution like ours even more easily and quickly for our customers. In addition, the experts at Assist Digital, who already have numerous in-house developments in the call and contact center sector, can customize our solution for specific customer requests, for example with orchestration and reporting tools or with special customizing in terms of appearance," explains Roland Lunck, Senior Director Partner DACH / BENELUX and NORDICS at Five9.

The key focus for Assist Digital is combining creativity with data, processes, and technology, including Five9's CCaaS solution, to generate value from every customer interaction. The company offers a range of services related to customer experience, such as consulting, design, operations, technology, and advanced AI solutions.

Catering to customers across Europe 

Simultaneously, Five9 anticipates that Assist Digital will contribute valuable insights to the ongoing enhancement of its own Contact Center as a Service (CCaaS) solution. Leveraging Assist Digital's numerous subsidiaries across Europe, Five9 is now better positioned to cater to customers seeking to implement its CCaaS solution across multiple locations on the continent.

Moreover, an additional advantage is that Assist Digital employees often share the language of the customer, fostering effective communication, and in some cases, there already exists a contractual relationship, establishing a foundation of trust in the respective region.

"The relationship is also a huge win for both sides from a sales perspective, because we do sales for each other. If we lack the necessary implementation power for a major project, Assist Digital supports us. We are also a sought-after contact for customers when it comes to selecting suitable solutions and making recommendations. And of course, we bring Five9 into the conversation as soon as it fits - and we can often do that because the scope of the Five9 platform is far-reaching," said Roland Lunck. Fokko Baars, Senior Account Manager at Assist Digital.

The partnership not only expands Five9's geographical reach but also broadens its customer base. Together, these new partners are equipped to tackle projects of larger scale. Additionally, the collaboration streamlines participation in public tenders, where meeting a minimum turnover requirement is often a prerequisite.

Last month, Five9 unveiled Five9 OneStudent, a cloud-based contact center solution designed to transform student engagement, allowing higher education institutions to navigate and succeed amid challenges and swift shifts in student expectations.