Forsta Drives Innovation in the Market Research Industry with New Capabilities

Global provider of market research, customer experience (CX), and employee experience (EX) technology Forsta has released new and expanded offerings to advance the market research technology and foster innovations. Ever since it was acquired by healthcare-focused technology company Press Ganey in Q2 2022, Forsta has developed new capabilities across the Human Experience (HX) Platform, which serves CX and EX professionals, market research agencies (MRAs), and enterprise market research teams.

Forsta's HX Platform combines quantitative and qualitative research tools, expert analysis capabilities, data storytelling and visualizations, and tactical and strategic action management in one joint solution, allowing teams to gather and analyze data based on human insights.

"In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector. With the infusion of new resources, we have seized this opportunity to enhance and expand our solutions into new areas, empowering market research professionals to get closer to the full human experiences of their audiences. Forsta has a 30-year heritage of pioneering market research technology, and we intend to continue to innovate at a rapid pace on a global scale to support the growth of our market research partners,” said Kyle Ferguson, CEO of Forsta.

US Customer Experience Awards 2023

New capabilities

Since May 2022, the new and advanced capabilities that Forsta has introduced through strategic acquisitions are:

  • SmartHub: Advanced data management system, SmartHub combines and transforms data from a variety of touchpoints, channels, and third-party integrations, enabling analysis of data in a single intelligent hub. Automated mapping enables Forsta customers to visualize synchronized real-time data, and to build out tailored reports and dashboards.

  • InterVu: Built for the needs of market researchers, InterVu allows focus group leaders to seamlessly facilitate online group discussions with a feature-rich, and secure digital experience. It includes integration of Adobe Connect 12, 1080p, real-time polls, video, document, and screen sharing, and retains legacy benefits such as built-in security and privacy protections.

  • Digital Diaries Mobile App: A mobile ethnography app supporting more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China, and Australia, the Digital Diaries mobile app encourages more comprehensive qualitative feedback from consumers and research participants, shared in real-time and delivered according to their needs.

  • HX Partner Program: The new program enables market research agencies to offer their clients fully white-labeled and integrated CX programs hosted on Forsta’s HX Platform.

  • M&A Activity: The strategic acquisitions and integrations of Rio SEO and HelloIgnite are driving key capability expansions to Forsta market research customers. Rio SEO provides an enhanced overlay of consumer behavioral data and analytics down to the local level. HelloIgnite gives market researchers a unique approach to interactive insight crowdsourcing.

“The combination of our amplified quantitative and qualitative solutions with key data overlay – all within the HX Platform – is equipping our customers to execute unparalleled market research. The result of this is deeper, more holistic understanding that drives better business outcomes for market research agencies and enterprise research teams,” said Tobi Andersson, Managing Director of Market Research at Forsta.

More about Forsta

Supporting the insights technology needs of 3,000+ businesses, including 1,000 market research agencies, in more than 100 countries, Forsta is a flexible and connected experience and research tech platform. The company powers the HX (Human Experience) Platform, which is a comprehensive experience and research technology solution that breaks down the silos between CX, EX, and Market Research. The platform enables companies to get a deeper understanding of the customers' experiences.