Hiya Buys Voice Fraud Detection Firm Loccus.ai

Voice security services provider Hiya has announced the acquisition of Loccus.ai, a deepfake detection solutions firm, as the next step in the company's expansion of offerings.

The acquisition will see the merger of Hiya's Adaptive AI fraud prevention system with AI voice detection to enable businesses to ensure the highest level of fraud call security. The solution supports multiple languages, formats, and platforms, such as video recordings and live calls across all devices.

Loccus.ai’s deepfake voice detection technology identifies AI-generated voice in real time and notifies users of an AI scam.

“The acquisition of Loccus.ai creates a tremendous opportunity for us to offer the most complete and intelligent voice protection solution. The Loccus.ai team are experts in AI-generated voice detection. By bringing together the power of the Hiya Voice Security Platform with Loccus.ai’s deepfake voice detection, our solutions are ready for the era of GenAI,” said Hiya CEO and Founder Alex Algard.

Starting immediately, businesses and carriers can integrate Hiya AI Voice Detection into services and applications to enhance consumer trust and security. Then, the solution can identify deepfake audio in personal communications apps, news and social media content, video conferencing and contact center platforms, and more.

“We are thrilled to be joining Hiya in the fight against voice spam and fraud. Joining Hiya allows us to help more customers leverage Loccus.ai voice detection with the industry-leading voice security offering, as we scale to 500+ million global users across the Hiya network,” said Loccus.ai CEO and Founder Manel Terraza.

With deepfake fraud on the rise over the last two years, it is projected that by the end of this year, one in every 730 calls to a contact center will be fraudulent. The growing use and sophistication of generative AI (GenAI) technology is making it easier for scammers to impersonate others – with the elderly and youth often the most vulnerable.