Sprinklr Becomes Reddit’s First Official Advertising API Partner

Sprinklr has announced an expanded strategic partnership that includes both Reddit's Data API and its Advertising API, making Sprinklr the first official partner for the latter.

Through robust partnerships with social and digital channels, Sprinklr enables its clients to monitor and understand conversations relevant to their brand, optimize content for maximum reach and engagement, and enhance advertising effectiveness and ROI.

“Reddit’s differentiated approach to interest-based communities allows for contextually rich engagement and a different approach to advertising. This is a compelling formula for Sprinklr enterprise customers and especially important as the privacy landscape continues to evolve. Sprinklr is the only platform offering enterprise brands a unified approach to manage every aspect of their brand on Reddit. This integration will help our enterprise customers integrate Reddit as a core pillar of their brand and marketing strategies,” said Jim Tomanchek, VP of Global Partnerships, Sprinklr.

Sprinklr and Reddit data API integration 

With the integration of Reddit’s Data API, Sprinklr customers now have direct access to near real-time public discussions on Reddit. This integration brings relevant Reddit posts and comments directly to Sprinklr’s interactive customer dashboard.

By leveraging Sprinklr’s advanced analytics alongside Reddit’s expansive and continuously refreshed conversation database, brands and businesses can gain valuable insights into customer feedback, sentiment trends, and competitive intelligence. This enhanced understanding of their audience and brand perception drives business growth and informs strategic decisions.

Sprinklr and Reddit advertising API integration 

As Reddit’s inaugural advertising API partner, Sprinklr clients can fully leverage Reddit’s advertising capabilities, seamlessly incorporating them into their enterprise advertising strategies and campaigns. The comprehensive data and insights from the Reddit Data API also enhance and refine these advertising strategies, enabling businesses to more effectively reach and engage their target audiences on Reddit.

“It’s getting harder for businesses to drive growth – there are fewer new places to reach, understand, and meaningfully engage with audiences online. We’re excited to partner with Sprinklr because we know the deep value of Reddit’s contextually-rich discussions as a means for businesses to learn what people think, spot trends, test ideas, and participate in informed discussions. Our partnership with Sprinklr will connect their customers to the most relevant, engaged, and real conversations on the internet, and set them up for success,” said Jonathan Flesher, VP of Business Development, Reddit.

In other news, at the CXUnifiers 2024 event, Sprinklr unveiled advanced solutions to revolutionize customer experience management through integrated AI technologies.