SugarCRM announced that it has acquired sales-i, a leading provider of a revenue intelligence solution that helps businesses maximize their revenue and profitability.
The acquisition comes nearly a year after SugarCRM announced a partnership with sales-i to improve B2B sales performance by delivering AI-powered revenue intelligence that leverages the data of a business's enterprise resource planning (ERP) system and CRM.
“We are bringing together two great companies with complementary products, a shared vision for customer success, and experience and expertise at using machine learning, AI, and generative AI to unlock the value of front-office and back-office data. This combination delivers actionable, intelligent sales strategies that will improve revenue, maximize profitability, increase customer satisfaction and produce more efficient sales people,” said Craig Charlton, CEO of SugarCRM.
To address the challenge of sifting through large volumes of data, sales-i served as a sales revenue intelligence tool that captures product, price, quantity, and frequency insights from the customers' enterprise resource planning (ERP) software system, while SugarCRM provided specific insights on the trends between the organization and the customer.
Benefits of these joint efforts include enabling customers to see and act on their own customer data using AI, as well as providing intelligent account management system to support companies that have large-scale management requirements. On top of this, customers may predict and evade competitive threats by leveraging the potential of their existing data.
The acquisition brings benefits to Sales-i customers as sales-i will become part of a global company that will enable them to do business anywhere in the world. Both customer bases will benefit from the combined investment SugarCRM and sales-i have made in AI, machine learning and generative AI technologies.
“The partnership of sales-i and SugarCRM has enabled companies to gain unrivaled insights into their customer buying behavior. Together, we’ll expand our capabilities and accelerate development processes that will benefit customers and create a significant market impact,” said Paul Black, Founder and CEO of sales-i.
