SurveyMonkey has announced expanded access to its market research solutions for all users, including those with Basic (free) accounts. This change enables everyone to utilize SurveyMonkey’s tools to understand market needs, industry trends, and buyer feedback without additional cost.
“From pressure testing product ideas to launching winning marketing campaigns and uncovering new opportunities in ever-shifting markets, market research is a valuable tool for organizations of any size.But an advanced solution with a global panel of respondents can come with a hefty price tag for many businesses, especially startups. By giving our Basic users access to market research solutions, we’re breaking down that barrier and furthering our goal of offering users a truly self-serve solution for all feedback needs, while still offering the same advanced capabilities and product innovation our users expect,” said Priya Gill, Global Head of Marketing at SurveyMonkey.
Anyone can sign up for a free Basic account on SurveyMonkey and use the global survey panel, SurveyMonkey Audience, to purchase survey responses. SurveyMonkey Audience offers the capability to conduct large-scale market research by tapping into a diverse audience of over 175 million people across 130 countries, with more than 200 targeting options. Upgrading to higher-tier plans provides access to more responses and additional research options.
Benefits of new solutions
Ease of Use: Designed with expert methodologies that meet the demands of rigorous market research, yet intuitive enough for beginners to confidently conduct research.
Speed-to-Insights: Obtain actionable insights from target audiences in as little as an hour, eliminating the need for expensive and slow third-party agencies. Automated analysis quickly highlights the most impactful findings, while AI-powered insights reduce the need for manual data processing.
Actionable Insights: Customizable dashboards help users visualize data, identify key trends, and export findings into presentations. Industry benchmark data and statistical analysis enable users to focus on insights that drive impact.
AI: SurveyMonkey Genius, powered by AI and machine learning, helps users create methodologically sound surveys, unlock richer responses, and quickly spot insights and trends to accelerate decision-making.
Reliability: A continuous approach to quality management ensures that the data collected always meets industry standards.
With these enhanced offerings, SurveyMonkey makes professional-grade market research accessible to all, enabling users to make informed decisions with confidence and ease.
Elsewhere, SurveyMonkey has made MaxDiff Analysis available for its users to enable them to easily capture best-to-worst ranking, while accurately collecting respondent preferences on different items, such as product features and employee benefits.
