ON24 has unveiled its next-generation Intelligent Engagement Platform, representing a significant leap in its innovative strategic approach. Powered by AI, ON24 aims to enable enterprises to consistently captivate audiences through highly personalized experiences that offer interconnected insights and foster cost-effective revenue growth.
At the core of the system lies the fusion of AI-driven Analytics and Content Engine (ACE) with ON24's primary dataset, creating the ON24 Intelligent Engagement Platform. This platform seamlessly combines digital experiences, featuring ON24's flagship webinar, virtual event, and content marketing products.
“With the launch of the ON24 Intelligent Engagement Platform, we are excited to leverage our unique foundation of first-party data to give our industry-leading customers an AI advantage, so that they can combine best-in-class experiences, personalization and content, to capture and act on connected data and insights at scale to drive revenue growth. And, we believe AI will continue to be a key differentiation for our own business and technology strategy moving forward, powering a new era of intelligent engagement,” says Sharat Sharan, co-founder, President and CEO, ON24.
Offering personalized experiences and driving revenue
The platform facilitates the creation of superior, branded experiences that not only reach a broad audience but are also hyper-personalized for individual users.
In addition, through the utilization of AI-generated content and perpetual nurtures, businesses can interact with their prospects and customers around the clock, ensuring a continuous and automated engagement process.
The ON24 Intelligent Engagement Platform allows for the monitoring of audience engagement data throughout interactions. It provides the capability to analyze engagement patterns across crucial audience segments, offering valuable insights.
Moreover, by enabling data-driven actions across go-to-market teams, the platform empowers businesses to take informed steps in generating pipeline activities and establishing enduring customer relationships.
“Today’s launch of the ON24 Intelligent Engagement Platform brings our AI innovation together with more than a decade of market leadership, product development and first-party engagement data. We believe this will unlock even greater value for our customers, providing AI-powered intelligence that keeps getting smarter, more personalized and more effective over time,” said Jayesh Sahasi, EVP of Product and CTO at ON24.
In other news, ON24 has introduced an AI-powered Optimization Suite designed to enhance enterprise digital experiences and content.
