HubSpot Launches Lead Gen Integration with TikTok

HubSpot has launched an integration with TikTok to streamline community-based customer acquisition for B2B brands. The integration enables brands to easily capture leads from TikTok directly in HubSpot’s Smart CRM.

Due to its nature, TikTok is a lucrative platform for brands looking to place their product on the market fast and acquire new customers. Short-form videos capture the customers' attention and can quickly lead to a purchase. Indeed, 58% of users globally say they’re likely to purchase after viewing an ad on TikTok.

“We’re always looking for ways to help our customers grow better, and it’s undeniable that TikTok is a massive opportunity for businesses. With this integration, we’re pairing the discoverability of TikTok with the power of HubSpot’s customer platform to help more businesses turn tuned-in audiences into high-value customers,” said Karen Ng, SVP of Product at HubSpot.

The "first–of–its–kind" no-code CRM integration for TikTok enables SMBs to unlock the value of community-based customer acquisition in a number of ways, such as deploying lead-generating ads on the platform and automatically syncing leads to HubSpot's Smart CRM in real-time.

From there, users can engage with leads using HubSpot's Marketing Hub and create personalized campaigns across channels, including email, paid ads, and SMS. Thanks to HubSpot's robust AI-powered reporting, brands can track results and boost top-performing campaigns.

“TikTok enables brands to reach and engage with new audiences and communities they otherwise would not have been connected with before,” said Lorry Destainville, Head of Product Partnerships at TikTok. “Powered by the new way people discover and connect with businesses, we are excited to partner with HubSpot to help advertisers capture the engaging TikTok community and turn them into leads. This is just the beginning of a partnership that we believe will help businesses of all sizes find success on the platform.”

The mastermind behind HubSpot’s customer platform is Smart CRM - an engine that unifies data across customer-facing teams to ensure a consistent experience. The engine provides actionable insights with smart workflows and contextual analytics and gives customers new options for customization.

The TikTok integration for HubSpot is now available in the U.S. and Canada for customers using TikTok for Business; while expansion to more countries is slated in the coming months.