Infobip has announced a significant enhancement in its collaboration with Oracle, now standing as an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.
”Consumers want to have conversational experiences with a business or brand over the channels they use with their families and friends. This means firms must offer and integrate a broad range of communications channels. That’s why we’ve enhanced our collaboration with Oracle by becoming an Oracle ISV. With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty,” said Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip.
This advancement enables businesses leveraging any Oracle solution to seamlessly tap into Infobip's omnichannel platform via the Oracle Cloud Marketplace (OCM). Through this integration, enterprises can efficiently orchestrate impactful interactions, enhance customer satisfaction, drive sales, and optimize campaign performance.
The Oracle Cloud Marketplace serves as a centralized hub for Oracle customers, offering a wide array of trusted business applications and services, including unique solutions that extend Oracle Fusion Cloud Applications.
By leveraging Infobip's collaboration with Oracle, users gain valuable customer insights, allowing them to refine campaign strategies and nurture leads throughout the entire buying journey.
Connecting multiple channels within one solution
In addition, Oracle users can seamlessly connect multiple channels within a single solution, streamlining conversation transitions and ensuring timely delivery of critical alerts and information through failover options. Infobip is also set to develop additional integrations through the Oracle Integration Cloud, further enhancing the synergy between the two platforms.
Infobip initially embarked on its collaboration journey with Oracle in 2018 as an OPN member, enabling Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions seamlessly through platforms like Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant. Through these integrations, Infobip's solutions have facilitated personalized, omnichannel messaging across platforms such as WhatsApp, Viber, and SMS, managing over 18 billion interactions across 65 customers to date.
“Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers. Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value,” said Stephen Streich, Group Vice President of Product Management, Oracle Marketing.
Not too long ago, Infobip rolled out AI Hub, transforming its platform with AI to assist businesses in crafting seamless end-to-end conversational experiences across the entire customer journey.
