Infobip has rolled out AI Hub, transforming its platform with AI to assist businesses in crafting seamless end-to-end conversational experiences across the entire customer journey.
By integrating advanced analytics, AI, and generative AI features with Infobip's SaaS portfolio, AI Hub streamlines digital transformation, allowing businesses and brands to construct end-to-end conversational customer journeys, and enhance customer engagement across marketing, sales, and support functions. The goal is to drive business growth with minimal effort and without the need for coding expertise.
“The customer journey is evolving from a fragmented experience across multiple channels to a conversational experience in one place. Cloud infrastructure, conversational chat apps and generative AI now allow conversations between businesses and consumers, enriching customer experiences and consolidating disparate customer journeys into one seamless experience. To facilitate this transition, we have launched AI Hub, which provides an end-to-end platform across the full customer journey integrating and upgrading current Infobip SaaS solutions with AI and connecting marketing, with sales and support, ” said Silvio Kutić, Chief Executive Officer at Infobip.
ChatGPT integration
In the launch of Infobip AI Hub, the global cloud communications platform collaborated with Microsoft to explore novel ways of integrating generative AI into its customer engagement suite, offering a more diverse range of conversational experiences. Infobip integrated OpenAI's ChatGPT model via Microsoft Azure OpenAI Service into its AI Hub to ensure secure language models, isolate them from external threats, and protect end customers' data.
Positioned as a conversational ecosystem, AI Hub enhances Infobip's global communications platform, enabling organizations to design tailored customer experiences using generative AI and advanced analytics.
Facilitated navigation and automated workflows
With Infobip AI Hub, businesses can leverage an AI copilot for streamlined navigation and automated workflows, such as customer journey generation and optimized marketing campaign development. This allows brands to boost conversions, and sales, or reduce costs by creating an optimized end-to-end customer engagement journey using generative AI.
Additionally, businesses can create effective campaigns across social media and email by employing generative AI for drafting copy and visuals. The platform also facilitates customer loyalty through smart nurture programs, leveraging advanced analytics, customer behavior tracking, sentiment analysis, and churn prediction.
AI Hub provides insights into client profiles and predicts their next actions, assisting agents by offering analyzed insights, previous call summaries, and suggested replies. It enables the creation of conversational experiences in chatbots with virtual agents, trained and constrained based on specific client datasets.
Businesses and brands can use AI Hub as a comprehensive stack or as individual components to complement existing tools like Salesforce and HubSpot. This launch aligns with Infobip's strategy to evolve into a conversational ecosystem, fostering digital transformation in the age of conversations.
In other news, Infobip has partnered with Community to introduce an enhanced worldwide mobile messaging solution.
