ZoomInfo Launches AI-Powered Copilot for Smarter Sales

ZoomInfo has launched ZoomInfo Copilot, an AI-powered solution designed to turn every sales representative into a top performer.

ZoomInfo Copilot is an advanced iteration of our platform that leverages AI to enhance ZoomInfo’s industry-leading B2B data. By integrating all customer data with high-quality ZoomInfo data and utilizing generative AI, ZoomInfo Copilot forecasts your sales pipeline. It provides AI-driven recommendations on who to contact when to reach out, and what messaging to use.

“What sets ZoomInfo’s Copilot apart from any other solution in the market is that it is sitting on top of our AI-ready trusted data foundation that drives decisions, personalization, and confidence. AI is only as good as the data it's built on, and most solutions are layered on top of static CRM data,” said Henry Schuck,  Founder and CEO, ZoomInfo.

In February, ZoomInfo introduced ZoomInfo Copilot, an AI-driven solution designed to elevate every seller's performance.

Superior data and insights   

ZoomInfo Copilot enables sales teams to capture time-sensitive opportunities with Breaking Alerts delivered through Slack. These alerts, which can be spread across various channels, allow teams to promptly address emerging opportunities and take decisive action based on high-quality intent signals.

Marketers benefit from prioritized and ranked target accounts and in-market buyers derived from millions of daily processed signals by our AI.

Key Features 

Buying Groups: By extracting insights from websites, case studies, earnings call summaries, and numerous real-time signals, ZoomInfo Copilot automatically identifies groups of individuals most likely to engage, aligning with ideal customer profiles.

Account Summaries: Aggregating both first- and third-party data, ZoomInfo Copilot provides comprehensive overviews of specific accounts, detailing pain points, use cases, upcoming deals, key contacts, and a summary of past engagements.

Copilot Chat: This feature leverages conversational AI to quickly answer specific questions about an account. Users can request information on various account-level topics to swiftly gain the insights they need.

AI Email Generator: ZoomInfo Copilot's AI Email Generator enables users to craft personalized, targeted emails at scale. The generator allows adjustments in tone and length, facilitating the creation of tailored emails for diverse audiences efficiently.

ZoomInfo Copilot has demonstrated significant predictive capabilities, correctly identifying nearly half of the existing pipeline opportunities for beta users. Specifically, 45% of the open opportunities in their CRM were flagged by ZoomInfo Copilot signals as engagement priorities.

Beta users have nearly doubled the number of sales opportunities created compared to non-users in similar roles and companies. Moreover, they have saved 10 hours per week on account research and manual tasks, freeing up nearly a quarter of their time for more value-added activities.

Elsewhere, ZoomInfo has announced a partnership with data company Databricks to deliver its comprehensive business-to-business (B2B) data directly to Databricks customers in the Databricks Marketplace.