Yext has announced the release of Yext Social, an AI-powered social media management tool that helps multi-location brands manage their local presence through a single platform. This news follows Yext's $125 million acquisition of Hearsay Systems, a digital client engagement platform for financial services.
With Yext Social, brands can create content, optimize engagement strategies, and manage both corporate and local social media channels. Users can generate social media captions and posts that reflect local distinctions and audience preferences and track engagement metrics of local social efforts.
“Social media is a critical touchpoint for brands to build trust and engage with customers on a personal level. Yext Social equips our customers to make local connections through personalized content, with access to the insights they need for fast and easy optimization of their strategy. We’re especially proud of the feature that allows brands to customize their posts for each social network, allowing users to post at the local level while maximizing each social network's capabilities," said Chris Brownlee, Vice President of Product Management at Yext.
