8x8 has appointed Lisa Martin as its new Chief Revenue Officer (CRO). Reporting directly to the company's CEO, Martin will be looking after revenue growth, overseeing sales strategies, and managing the global sales organization.
Martin brings to the table an impressive track record of success, having led teams to achieve remarkable double-digit year-over-year growth through various strategies, including expanding existing customer base, acquiring new logos, and venturing into new geographical markets. Her most recent role was Vice President of Flex North America Go-to-Market at Twilio. Before that, Martin was Vice President of Sales at Twilio and contributed significantly to the company's growth trajectory. Her experience also includes tenure at Genesys, where she held multiple executive and sales positions
Excited about her new role, Lisa Martin acknowledged the exciting advancements occurring in the cloud communications space. She said:
“It’s an exciting time in cloud communications, particularly in the contact center industry, and I’m thrilled to be joining a company so focused on innovation and growth. 8x8’s single-vendor, cloud contact center and unified communications platform is an incredible differentiator in the industry, and I look forward to working with the 8x8 team to demonstrate its huge value proposition to existing and future customers.”
Commenting on the new appointment, Samuel Wilson, CEO of 8x8, said:
“Lisa’s experience leading sales organizations, especially in the dynamic contact center market, is going to be invaluable as we continue driving adoption of our industry-leading cloud contact center and unified communications platform. We are excited to have her on the team and look forward to all the great things she’s going to accomplish at 8x8.”
Just at the beginning of the month, 8x8 appointed a new Chief Financial Officer, Kevin Kraus, who amassed extensive experience in similar roles, working at various cybersecurity and network companies.