Acquia Boosts Digital Asset Management (DAM) Platform with New Integrations

Acquia has introduced new integrations for its digital asset management platform, Acquia DAM. These integrations aim to enhance the content supply chain by automating and streamlining processes for customers. Additionally, the integrations will allow customers to maintain brand consistency, increase the value of their content and data, and improve the efficiency of their marketing and content creation workflows.

Acquia DAM plays a crucial role in a digital experience platform (DXP) as it facilitates the delivery of a brand's content across all channels. Essentially, a DAM allows for easy search and access to content within the DXP, enables content conversion and resizing for optimal presentation to customers, ensures that only approved and on-brand content is published, tracks content performance, and streamlines content reuse to increase the speed and efficiency of marketing teams.

“Content is at the core of any exceptional digital experience. Acquia DAM enables organizations of all sizes to maximize the value of their content by connecting to other software solutions, including a DXP, via built-in integrations or API. Our newest integrations with widely used tools as Shopify, Asana, and make content more secure, extensible, accessible, and trackable across a brand’s digital properties,” said Jake Athey, VP of Sales and Marketing for Acquia DAM and PIM.

Acquia DAM has expanded its capabilities by integrating with the following platforms:

  • Airtable: Allows customers to create collaborative applications in Airtable by leveraging DAM assets.

  • Asana: Adds completed assets to the DAM after the completion of projects.

  • Google Sheets: Enables customers to leverage metadata about content, such as when an asset was published, by connecting their DAM with Google Sheets.

  • HubSpot: Allows new or updated assets in Acquia DAM to be copied into HubSpot and enables customers to secure all assets or groups of assets managed by the DAM in HubSpot.

  • Adds finished assets to Acquia DAM after the completion of projects.

  • Optimizely: Links the DAM to Optimizely content management systems (CMS).

  • Shopify: Synchronizes content assets, metadata, and all product details from Acquia’s product information management (PIM) system to Shopify to support e-commerce deployments.

  • Slack: Allows users to access Acquia DAM files from their Slack messaging platform.

  • Smartsheet: Links Smartsheet and Acquia to automatically sync new or updated assets and metadata from Smartsheet to the DAM.

  • Templafy: Enables access to brand-approved assets from Acquia DAM within the Templafy document generation platform.

Acquia provides almost 60 integrations for Acquia DAM and allows customers to leverage the Acquia DAM API for building their own integration.

Meanwhile, the company has recently announced new Customer Data Platform (Acquia CDP) tiers and partner models to meet the growing needs of organizations of all sizes.