AI-based revenue operating system Aviso has added new AI-Assisted, Rep-Triggered Customer Engagement capabilities to its platform. This includes using Large Language Models (LLMs) and Small Language Models (SLMs) to incorporate GPT's functionality, which allows Generative AI to analyze data from recorded meetings, revenue and deal lifecycles, and Go-To-Market (GTM) datasets.
This move allows the platform to generate personalized prompts and suggestions for emails that are more accurate and contextualized. Aviso's AI-Assisted, Rep-Triggered email capabilities enhance its sales engagement features, and by collecting email and interaction data, the system can improve its overall intelligence.
“The best way to ensure customers receive a high quality experience where expectations are met, is for reps to work with the latest data and in coordination with CSMs, marketing and other departments. This gives sales a cheat code by doing the data gathering, fact-checking and content creation for them. We believe it combines the best of AI, data science and human instinct,” said Trevor Rodrigues Templar, CEO of Aviso AI.
Over the last ten years, the way sellers and buyers interact has significantly changed. As a result, conversational AI and revenue intelligence have emerged as two of the fastest-growing software categories. According to Gartner, by 2025, a significant majority (70%) of all B2B seller-buyer interactions will be recorded or analyzed to derive insights, and 75% of B2B sales organizations will replace their conventional sales playbooks with AI-driven guided coaching.
Content Creation Capabilities Get a Boost
Aviso has developed a new solution that differs from standalone applications by offering customers a comprehensive platform for all aspects of their GTM planning, coaching, guided selling, and engagement needs. The solution allows users to access accurate and relevant content suggestions based on different scenarios in the deal lifecycle. Aviso has also incorporated a systematic framework that generates personalized messaging based on the recipient's seniority and insights from its proprietary sentiment and emotional analysis. The collected data is then fed back into Aviso, improving the platform's recommendations and closing the loop.
The company addresses the top concern of IT and business buyers by offering integration with key systems and data sets, providing a competitive advantage to customers. By combining Generative AI with coaching and Next Best Action, Aviso can create dynamic messages specific to deal with and rep maturity, stage, and context, using data and insights captured within its platform and external systems.
Aviso's new solution has proven to forecast with 98% accuracy across both CRM and Usage & Consumption-based forecasting while also enhancing planning, coaching, and execution and allowing reps to personalize messages and control their delivery timing. With the expectation that up to 30% of outbound messages will be synthetically generated within two years, Aviso's focus on authenticity will differentiate its platform from messaging spam generated by traditional sales engagement tools.