Birdeye has unveiled Birdeye Social, an innovative platform designed to redefine social media management for local businesses. This cutting-edge solution utilizes artificial intelligence (AI) to streamline content creation, monitoring, and reporting for multi-location enterprises, acknowledging the critical role of a robust local social media strategy in today's digital landscape.
Recognizing the challenges businesses face in managing individual social accounts for various locations, Birdeye Social provides a centralized platform with advanced AI and bulk publishing tools. This addresses the difficulties of ensuring consistent content creation and analyzing performance across diverse locations, particularly for brands with limited social media resources.
"Birdeye Social sets a new standard for local social media management. Unlike existing solutions, which often overlook the complex needs of multi-location brands, our platform is purpose-built to address the challenges of scaling social media management across hundreds of locations," said Dave Lehman, President at Birdeye.
Key features for seamless management
Birdeye Social introduces key features such as multi-location publishing, bulk publishing, AI-generated content, a post library, a visual calendar, approval workflows, engagement tracking, and comprehensive reporting. These features allow businesses to create and manage personalized social posts at scale, fostering efficiency and consistency across their social media presence.
AI-powered content generation with BirdAI
At the heart of Birdeye Social is BirdAI, a state-of-the-art generative AI engine. This technology simplifies the process of creating engaging social media content with capabilities such as AI-generated posts, content assistance, channel optimization, industry, and holiday-specific post suggestions, AI-generated images, and automated review sharing. BirdAI enhances creativity and efficiency in content creation, allowing businesses to maintain a vibrant and engaging online presence.
Birdeye Social emerges as an indispensable tool, enabling businesses to navigate the dynamic world of social media with efficiency and creativity. This platform enables businesses to enhance customer engagement, improve customer service, and boost local search engine rankings by addressing the complexities of managing social media across multiple locations. With its AI-powered features, Birdeye Social sets a new standard for social media management, providing businesses with the tools they need to thrive in the digital age.
Back in November, Birdeye upgraded its enterprise reporting and analytics suite to enable multi-location enterprises to keep pace with the demands of today's competitive market.
