Bloomreach has introduced three advanced features in Bloomreach Discovery to revolutionize search experiences and enhance personalization. These features include customizing algorithm weights, leveraging LLM-based precision, and incorporating visual search. This enables businesses to enhance search relevance significantly, all while retaining control and flexibility to tailor their e-commerce experience according to the specific preferences of their customers.
The company's cutting-edge, AI-driven search and merchandising solution enables businesses to guarantee that every search effectively links customers with the products they're seeking. Introducing three new features further enhances the flexibility, control, and customization available to e-commerce teams as they create pertinent customer experiences. The new features in Bloomreach Discovery provide additional tools for businesses to refine and tailor their e-commerce experiences to better meet the needs of their customers.
“With Discovery’s three newest features, merchandisers and e-commerce developers are able to take their brand’s search capabilities to the next level. Bloomreach understands how important providing a connected, relevant, and enjoyable search experience is to our customers and we’re excited to offer ecommerce teams more control over the site experience their customers prefer,” said Jordan Roper, General Manager and Head of Product for Bloomreach Discovery.
Algorithm weight customization
These features will allow e-commerce teams to have enhanced control over the ranking algorithms that drive their business's search and category pages. This allows businesses to fine-tune the importance of specific signals crucial to their operations. By enabling customers to discover products that meet their requirements efficiently, this not only increases the likelihood of purchases but also fosters trust in the brand.
LLM-based precision mode
Moreover, e-commerce teams can leverage state-of-the-art machine-learning technology to generate search recall sets that are not only more relevant but also highly precise. This advanced capability ensures that customers receive more accurate search results, enhancing their overall shopping experience.
Visual search
Bloomreach Discovery introduces the option for brands to enable users to search using images rather than just text. Following an image-based search, the algorithm recommends relevant products from the online shop's catalog. This feature streamlines the customer's journey to purchase and significantly improves product discoverability, particularly for items that are challenging to describe verbally. By offering shoppers this level of flexibility in their shopping journey, brands can engage with their customers in a novel and highly personalized manner.
Bloomreach Discovery is trusted by numerous top brands to enhance product discovery, boosting metrics such as revenue per visitor and add-to-cart rates.
In October, Bloomreach introduced the Bloomreach Search and Discovery Cartridge for B2C Commerce on Salesforce AppExchange, collaborating with digital commerce agency Astound Commerce.
