Bright Pattern has announced a strategic partnership with Arthur Lawrence, a global consulting firm specializing in management and technology, to transform digital practices and elevate CX standards across diverse regions, including the UAE, KSA, North America, and beyond.
"This partnership will provide Bright Pattern with an extended reachout, in the Middle East and African markets. We are thrilled to partner with a company that has consistently demonstrated its capability in the EMEA market. We are looking forward to a collaborative and fruitful relationship that will benefit both our companies and our customers," said Luc Cavelier, Head of Business Development EMEA.
Through this partnership, Arthur Lawrence aims to augment its delivery of top-tier business transformations for enterprise-level organizations. By leveraging cutting-edge tools, the collaboration with Bright Pattern seeks to modernize CX and streamline management solutions processes.
A key outcome of this impactful collaboration is the introduction of several innovative omnichannel features by Bright Pattern.
Omnichannel Conversations enable seamless and straightforward interactions across both voice and digital channels for both agents and customers. In addition, Omnichannel Quality Management (Omni QM) offers a streamlined approach to interaction monitoring and feedback, ultimately enhancing the overall customer experience.
Bright Pattern has also unveiled OmniEnterprise CX, a feature that allows employees to engage with customers via voice or digital channels through the utilization of the Bright Pattern Mobile App, as well as Conversational AI & Automation that elevates digital interactions through the integration of natural AI capabilities.
"This strategic partnership marks a pivotal moment in our commitment to delivering unparalleled customer experiences. It will not only benefit our companies but also provide immense value to our customers. By leveraging the cutting-edge capabilities of Bright Pattern's advanced technology, we are positioned to drive meaningful transformations and create lasting value for our clients," said Ricardo Langwieder-Görner, Managing Partner of Arthur Lawrence in the MEA region and CX Business Unit.
This time last year, Bright Pattern made its contact center solution available on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.
