Bloomreach Unveils Seven Premium Features for Loomi AI to Elevate E-commerce Personalization

Bloomreach has unveiled seven new premium features for its Loomi AI platform, which span marketing automation as well as search and merchandising, to help ecommerce teams customize, optimize, and automate personalization throughout the customer journey.  

Coupled with Loomi AI’s current capabilities, these new features offer unparalleled AI power, allowing the creation of superior online shopping experiences that drive profitable growth.

“Bloomreach is putting revolutionary AI in the hands of ecommerce teams with these latest releases. Our Loomi AI has consistently led the market in its ability to serve the unique needs of commerce. Today, we take another step forward, introducing premium features that cater to the specific workflows of marketers and merchandisers and empower teams in their pursuit of limitless growth. This is AI that makes the practice of personalization possible for business users — and profitable for businesses,” said Anirban Bardalaye, Chief Product Officer, Bloomreach.

Premium features for marketers 

AutoSegments: Leveraging Loomi AI, AutoSegments automatically identifies high-value customer segments, enabling marketers to personalize campaigns for maximum impact without manual report analysis. This saves time and allows marketers to focus on strategic decisions that drive value and fast ROI.

Loomi Analytics Assistant: The solution boosts productivity and makes analytics accessible to every marketer through a user-friendly conversational interface. It enables marketers to analyze customer metrics, access real-time insights, and generate reports effortlessly.

Premium features for merchandisers  

Loomi Search+:  It combines Loomi AI with Google Cloud's Vertex AI to deliver exceptional results for longer or niche search queries. By integrating semantic and vector search technologies, it provides a nuanced understanding of complex queries.

AI Studio: The Studio enables merchandisers to customize and refine Bloomreach search ranking algorithms or incorporate their own models without any coding skills. This allows merchandisers to tailor the search experience to audience's needs, enhancing search result relevance.

Visual Search: A new way to connect customers with products by allowing shoppers to upload images instead of typing search queries.Visual Search delivers accurate, personalized results based on these images and showcases visually similar products to increase revenue per visitor.

Loomi Search in 33 Languages: The understanding of search query intent is extended across more than 30 languages, allowing businesses serving multilingual customer bases to offer smarter, more accurate search results to a wider range of customers.