Conversica Ensures Brand-Safe Web Chat Experiences

Conversica has introduced Contextual Response Generation to its Conversica Chat solution, setting a new standard for dynamic and brand-safe web chat experiences. This innovative release combines the strengths of Generative Pre-trained Transformers (GPT) with Retrieval Augmented Generation (RAG) capabilities, making Conversica Chat the first enterprise chat offering to deliver precise, brand-specific conversations with built-in safeguards against unintended responses and AI hallucinations.

“Chat solutions have become ubiquitous in today's digital landscape. Yet, for Fortune 100 enterprises, leveraging generative AI-powered chat technologies has remained a complex challenge—until now. Conversica Chat offers a client-specific, single-tenant solution that delivers regulatory compliant and seamless GPT experiences resulting in brand-safe conversations for enterprise revenue teams. We are ready to redefine how enterprises engage with AI-powered chat, setting a new standard for excellence in the most demanding environments,” said Jim Kaskade, CEO of Conversica.

Providing accurate interactions 

Conversica Chat with Contextual Response Generation "learns" the brand's information to ensure accurate and contextually relevant interactions with prospects and existing customers. The technology is trained exclusively on customer data, eliminating the need for fine-tuning public models. Leveraging RAG capabilities, Conversica Chat intelligently qualifies leads through natural, human-like conversations, leading the evolution of Generative AI chat solutions for larger enterprises.

In Large Language Models (LLMs), where accuracy is paramount, Conversica stands out by retrieving brand-specific information in responses, ensuring brand safety and compliance with highly regulated organizations. Instead of relying solely on generic datasets from public LLMs, Conversica deploys a combination of AI technologies to deliver client-specific LLMs, providing accurate, dynamically generated, domain-specific, and brand-safe interactions. This approach caters to organizations seeking to leverage Generative AI for external-facing use cases while maintaining a high level of control and compliance, especially in highly regulated industries.

Elsewhere, Conversica has partnered with Salesforce to integrate its generative AI-driven conversational platform with Salesforce Marketing Cloud.