Conversica has announced new enhancements to its Conversational AI platform to provide marketers with unprecedented control with flexible AI-assisted customization options for messaging, enabling more effective two-way engagement with leads and customers through generative AI.
“These changes to our conversation-building capabilities make Conversica’s solution the most flexible Conversational AI product available for revenue teams, enabling users to use GenAI but with the ability to build tailored, brand-specific conversations in the manner best suited to their unique needs. Instead of the ‘black box’ of GenAI solutions today, Conversica puts ultimate control into the hands of the Marketer. This is the only brand-safe solution incorporating the most advanced GenAI capabilities on the market,” said Jim Kaskade, CEO of Conversica.
Building on the success of Conversica Chat, which leverages Contextual Response Generation to enable brands to harness their own data for AI-powered chats, the latest features introduce a hybrid model for customizing AI-driven messaging. This move combines the flexibility of generative AI with the necessary control and security for enterprise applications. The updated Conversation Editor allows users to create and modify two-way email and SMS interactions using generative AI in a secure, controlled, and precise manner.
Moreover, marketers can customize conversations through three AI-powered methods, ensuring that each message resonates authentically with individual recipients and aligns perfectly with the brand’s identity. Additionally, the new user interface enhancements offer a more streamlined and adaptable platform, allowing marketers to use Conversica's pre-built AI conversations right out of the box, adjust messaging and conversation structure to match their brand voice, or employ generative AI tools to swiftly and accurately rewrite communications.
Key features include Flexible AI Messaging Modes and a Streamlined UI:
- Custom Mode: Enables users to personalize conversations for better brand alignment, localization, and formatting.
- Rewrite with AI: Offers AI support for crafting and editing conversations, using best practices from over 1 billion interactions to ensure high deliverability and conversion rates.
- Streamlined UI: Provides enhanced navigation, visual updates, and enhanced client information management, making personalized marketing easier and more efficient.
