A few weeks after entering into an agreement to acquire Radarr Technologies, Genesys successfully finalized its acquisition of the company. This strategic move aims to expedite the seamless integration and customization of customer experiences by synergizing Radarr's capabilities with the Genesys Cloud platform.
“Our focus has been on making it possible for organizations to deliver personalized experiences at scale by connecting every touchpoint across the customer journey. Adding the depth of the Radarr AI portfolio, including its models for attitudinal, sentiment and interaction analysis of social media and rich data insights, will significantly progress our objective to help organizations unify the customer experience beyond what’s possible today,” said Tony Bates, CEO and chairman of Genesys
Combining the insights from both traditional service channels and public social media feeds will bolster Genesys' capabilities in orchestrating enhanced and personalized customer experiences. Genesys seeks to leverage Radarr's AI-powered Multilingual Sentiment Models, providing organizations with valuable visibility into consumer conversations spanning over 100 languages. This collaboration is poised to assist businesses in delivering context-rich customer engagements, fostering loyalty, and establishing differentiation in the competitive landscape.
Integrating Radarr's solution with the Genesys Cloud platform offers organizations an unprecedented ability to connect with their customers globally, enabling them to adapt to diverse preferences and engagement preferences.
While the native integration for Genesys Cloud is in the pipeline, organizations can start tapping into Radarr's capabilities through an integration available in the Genesys AppFoundry Marketplace, expected to be rolled out in the first quarter of 2024, initially with limited regional availability.
In September last year, Genesys and Salesforce partnered to bring together Genesys Cloud CX and Salesforce Service Cloud into a unified AI-powered customer experience and relationship management solution called CX Cloud from Genesys and Salesforce.
