IBM has announced the expansion of its partnership with Adobe, aiming to assist brands in accelerating their content supply chains. This collaboration will involve integrating advanced AI technologies, including Adobe Sensei GenAI services and Adobe Firefly (currently in beta), which is Adobe's suite of creative, generative AI models, into IBM Consulting's offering.
With its extensive AI expertise, IBM Consulting is introducing a lineup of Adobe consulting services to help clients effectively navigate the complex world of generative AI. Leveraging Adobe's AI-accelerated Content Supply Chain solution in conjunction with IBM Consulting's offerings, the partners can support clients in establishing an integrated ecosystem for their content supply chain.
"We're seeing incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity. By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity," said Matt Candy, Global Managing Partner, IBM iX Customer & Experience Transformation, IBM Consulting.
Enterprise customers of Adobe will now have the opportunity to leverage the expertise of IBM Consulting professionals, who will assist Adobe's customers in successfully implementing generative AI models within their design and creative processes. The focus will be on utilizing Adobe's Firefly, primarily designed for generating images and text effects, as well as Sensei GenAI services, which serve as a marketing co-pilot embedded within Adobe's enterprise applications.
Building on over two decades of collaboration, IBM and Adobe have a strategic partnership encompassing technology and services. This includes Adobe's integration of Red Hat OpenShift, IBM AI, and Sterling software. Additionally, IBM Consulting holds a leading position in the market for Adobe technology certifications.
"We look forward to expanding our partnership with IBM to help brands deliver more personalized experiences to their customers. By bringing together Adobe's AI-accelerated Content Supply Chain solution and IBM's human-centered experience design, we can help unlock an entirely new level of creative possibilities that delights employees and customers, accelerates adoption and drives better business decisions," said Justin Merickel, Vice President, Digital Experience Business at Adobe.