HubSpot Announces WhatsApp Integration

Customer relationship management platform HubSpot has announced the general availability of its WhatsApp integration. Partnering with one of the biggest messaging platforms enables HubSpot customers to connect their WhatsApp business account to their shared inbox and communicate with customers while leveraging data in HubSpot's CRM.

“Digital marketing is changing. To reach your customers you must connect in new ways, especially with customers outside the U.S. That’s why we’re excited to integrate WhatsApp and launch a richly integrated feature set, including all the unified inbox, automation, and personalization our customers love with our Marketing and Service products. With HubSpot’s deeply connected platform, all your connections are automatically measurable so you can track effectiveness and easily tune to maximize your ROI. We’re thrilled to give this to our global customers everywhere today,” said Steph Cuthbertson, Chief Product Officer at HubSpot.

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The integration

Originally announced at INBOUND 2022, the new WhatsApp integration allows tracking of all customer conversations from one place, so customer service and marketing teams never miss a message. Integrating WhatsApp has resulted in HubSpot's rapid growth, with almost half of its revenue coming from outside the US.

The integration allows customer service and marketing teams to:

  • Communicate more effectively with customers by tracking all the conversations in one place

  • Interact with customers using their preferred medium - text, image, or video

  • Provide customers with a seamless experience by leveraging HubSpot's shared inbox, offering teams a full view of the customer's conversation history

  • Personalize messages and create a more human connection with customers

“Messaging is how people and businesses want to communicate and get business done. Businesses of all sizes are embracing this shift and finding new opportunities to better engage with customers, offer support, and drive sales. We’re excited to work with HubSpot to make WhatsApp available for more businesses to better manage the end-to-end customer journey on our messaging platform, ”said Kyle Jenke, Business Messaging, Director of Partnerships at Meta.

 The integration is available to all Marketing Hub and Service Hub customers at the Professional and Enterprise tiers.

More about HubSpot

HubSpot is a cloud-based customer relationship management (CRM) platform providing tools to sales, marketing, content management, and customer service teams. The tools aim to help companies increase sales, boost ROI, and improve customer experiences. HubSpot currently serves more than 160,000 customers in over 120 countries.

Not too long ago, WhatsApp partnered with another CRM vendor, Salesforce, to enhance the business messaging experience across its platform.