Qualtrics Pulse Unleashes Real-Time Employee Feedback for Swift Action

Qualtrics has announced enhanced features in Qualtrics Pulse, a tool designed for regular employee feedback. These capabilities enable Pulse to automatically analyze feedback provided by employees and promptly deliver it to leaders and managers, enabling them to take swift and proactive measures. With Pulse, HR teams can establish continuous feedback programs that collect input from targeted teams and provide real-time insights to the respective leaders and managers.

Qualtrics conducted research revealing that 87% of HR leaders recognize the need for greater agility within their organizations. Maintaining a continuous understanding of employee sentiment becomes particularly crucial during periods of great change, with 82% of HR leaders acknowledging the importance of listening to employees more frequently. However, it can be challenging to determine the most effective strategies for driving employee engagement and improving overall business performance.

“Senior leaders are facing challenging economic headwinds—which often result in fewer resources. They have to navigate difficult organizational changes and rely more on overworked frontline managers to keep their teams focused, supported and productive. The new capabilities in Pulse empower leaders and managers to more quickly and efficiently improve employees’ experiences at work and retain top talent,” said Wojtek Kubik, Head of Employee Experience Product Management, Qualtrics.

Addressing employee concerns in real-time  

Qualtrics Pulse streamlines the process of creating automated pulse programs for HR administrators, allowing them to customize the frequency of feedback collection from different employee groups. This feature is currently available for HR teams and senior leaders, with plans to extend it to frontline managers in late 2023. HR administrators can now effortlessly share employee feedback from specific teams with the respective leaders and managers through dedicated dashboards. This provides leaders and managers with faster access to the insights they need to take more proactive action and enables them to gain a real-time understanding of their teams' sentiments and experiences in the workplace.

For instance, if an organization is planning to bring employees back to the office, Qualtrics Pulse enables them to establish a weekly feedback mechanism to gauge employee sentiments and identify areas where they can facilitate a smoother transition. The Pulse is automatically sent to a randomly chosen 10% of the workforce every week, ensuring they aren't overwhelmed with excessive surveys. With the enhanced capabilities of Pulse, the organization's HR team can swiftly and effortlessly share condensed summaries of relevant employee feedback with senior leaders.

Focusing on employee sentiment =better outcomes?

Research shows that organizations that actively engage employees better foster customer satisfaction, with 81% of HR leaders acknowledging the importance of gaining deeper insights into the specific aspects of employee experience that significantly influence their organization's overall customer experience.

While organizations receive daily customer feedback that provides real-time insights into customer interactions, employee experience data collected through traditional engagement surveys are often limited to annual or quarterly intervals. By implementing frequent Pulse feedback from employees, organizations can bridge this gap and align the pace of employee feedback with that of customer experience data. This enables them to establish a continuous connection between employee engagement, customer experiences, and overall business outcomes.


The new Pulse capabilities are now widely available to senior leaders and HR teams, and will also be extended to managers, later in 2023.

Additionally, managers will have access to Pulse program feedback through Manager Assist, in Pulse-specific dashboards.

Meanwhile, Qualtrics has recently entered into a definitive agreement to be acquired by investment firm Silver Lake in partnership with Canada Pension Plan Investment Board.