Consumer review insights platform Revuze has received a $12 million growth investment led by PSG, a growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth.The funds will be used to fuel Revuze’s geographic expansion into the US, scale its technology, and continue to expand its portfolio of solutions.
“The world moves at a speed that has outpaced traditional market research tools, and Revuze was founded to help brands respond to changing landscapes in real time in order to allow them to win in the digital era. We have made the process of data gathering, analysis and research programmatic, arming companies with actionable, value-generating insights. We are proud to partner with PSG, Karyn and Tod as we look to scale our platform to serve more brands around the globe,” said Boaz Grinvald, CEO of Revuze.
Founded in 2013, Revuze helps brands to better understand consumers’ preferences and behavior by producing results through advanced market research.
The company uses cloud-based software that leverages AI-based natural language processing to gather, analyze and provide insights on consumer sentiment, feedback, and overall satisfaction with various services and products.
By using Revuze Explorer - the company's market research tool - organizations can analyze what consumers like and dislike about products and services on the market before they launch their own solutions.
“In our view, the Revuze team is leading the next wave of market research solutions. We are big believers in its long-term potential to change the way brands understand consumers and the economics around them, and we are excited to partner with Revuze in its next phase of growth,” said Ronen Nir, Managing Director at PSG.