SOCi has launched Genius Search, an application designed to redefine local search optimization. Unlike traditional listings management tools, Genius Search leverages top AI models to automate data analytics and local search optimization for each location.
"With consumer search behaviors evolving just as rapidly as the algorithms that rank your business, the reactive days of ranking by simply pushing consistent data to a large number of obsolete networks are gone. By partnering with top A.I. models to automatically analyze data at every location and deliver impactful changes to every location's highest trafficked pages, Genius Search is effectively doing the work of 1,000 marketers while saving brands hundreds of hours and delivering maximum visibility and ROI. It's the equivalent of having a data scientist and trained marketer at every location doing the work for you," said Afif Khoury, CEO of SOCi.
In the age of generative AI and shifting search behaviors, the outdated method of simply maintaining accurate location data across numerous low-impact directories is no longer sufficient for modern businesses. Genius Search goes beyond routine data updates by analyzing key local search ranking factors and insights from real-time local consumer activities—including search behaviors, business reviews, and social media interactions—to dynamically optimize each location's online presence.
This improves visibility across major local search platforms, including new generative search results. The always-on system of Genius Search enables it to deliver and execute hundreds of thousands of location-based recommendations with just a single click.
What are the key features?
Advanced Listings Management: With cutting-edge data health capabilities, businesses can ensure their locations are accurately represented on high-impact local search networks.
Real-Time Local Data Analysis: Acting like a data scientist at every location, Genius Search continuously aggregates and automates the analysis of real-time local data, providing insights into consumer activity and traffic trends.
Proactive Optimization Recommendations: Based on its analysis of location data, Genius Search offers actionable insights and ongoing optimization recommendations tailored to each location to enhance its search results.
One-Click Task Automation: Brands can automate the execution of hundreds or thousands of high-impact, locally-tailored optimizations with a single click, effectively performing the work of 1,000 marketers.
Not too long ago, SOCi introduced the beta version of Genius Social, the latest addition to the Genius line of autonomous marketing products.
