Sprinklr has announced a strategic partnership with Tech Mahindra, a digital transformation services provider, to implement an AI-driven customer experience management (CXM) platform to deliver seamless services across various touchpoints and enhance go-to-market strategies.
“The rise of AI and the shift to digital customer experiences represent huge opportunities for brands to break down the walls of the contact center and unify customer facing functions. Our successes with Tech Mahindra to-date put us in an excellent position to formalize our partnership and bring our services to help more enterprises harness the power of AI and transform how they deliver customer experiences,” said Founder and CEO Ragy Thomas, Sprinklr.
Following successful collaborations in Europe, the two companies have decided to formalize and expand their partnership globally. This collaboration aims to assist enterprises in effectively managing customer journeys across customer service, social media, sales, and marketing channels.
The expanded partnership between Sprinklr and Tech Mahindra will provide enterprises with a comprehensive omnichannel customer service platform, offering flexibility in interacting with customers through their preferred channels and ensuring exceptional experiences across traditional and digital platforms.
“Contact centers serve as the primary touchpoint for customers seeking assistance. Today's customers expect an omnichannel experience while seamlessly moving between different digital and human channels. An effective way of supporting this is by deploying an AI-powered omnichannel Contact Center as a Service (CCaaS) platform that can support current and future needs. Our partnership with Sprinklr is a positive step towards addressing the market demands and offering tangible value to our shared customers by co-implementing an AI-first customer experience management platform. The partnership will further leverage our expertise in digital transformation and provide customized, world-class implementation services with accelerated return on investment (ROI) to enterprises worldwide,” said Vikram Nair, President - EMEA Business, Tech Mahindra.
In other news, Sprinklr has recently expanded its horizons, enhancing business continuity and customer experience with its local data hosting solution in Saudi Arabia.
