SugarCRM has unveiled a partnership with Liferay, a digital experience platform, enabling organizations to enhance digital experiences and communication, as well as deliver real-time support to their customers, partners, and distributors.
“In the manufacturing sector, customer experience has a significant impact on revenue, cross-sell/up-sell potential, and customer retention. Liferay DXP for Sugar enables industrial companies to deliver world-class digital experiences with a high return on investment,” said Clint Oram, Chief Strategy Officer and Co-founder, SugarCRM.
This integration allows the creation of customized experiences that meet specific business needs and expand self-service capabilities for various stakeholders. Data from SugarCRM can be seamlessly displayed within Liferay DXP, ensuring a cohesive experience across multiple channels.
This streamlines the development of diverse business solutions such as self-service portals where customers can access knowledge base articles, manage support tickets, partners can place orders and review past invoices, and distributors can verify inventory levels. Liferay DXP is adept at crafting dynamic digital environments that can be customized for different user groups, geographic regions, languages, and products.
In the B2B sector, robust digital experiences are increasingly vital as businesses expect the kind of seamless digital interactions they encounter as individual consumers. By utilizing data and content from Sugar’s comprehensive suite of service, sales, and marketing tools and integrating it into the Liferay DXP, companies can offer their customers self-service options and streamlined processes that reduce operational friction. This not only enhances customer and partner engagement by providing them continuous access to essential functions but also allows sales and service teams to dedicate more time to nurturing significant business and client relationships.
The solution is particularly beneficial for industries like manufacturing, which are governed by stringent compliance requirements and characterized by complex, extended sales and service cycles necessitating integration with other systems.
Advantages of using Liferay DXP for Sugar include the convenience of single sign-on, the security of role-based access, and significant time savings for specialized personnel across sales, service, and IT sectors.
“Liferay DXP for Sugar allows B2B organizations to make the most of customer data, delivering personalized experiences across touchpoints. It puts the right information at the right time in the hands of employees, partners, and customers, enabling B2B organizations like manufacturers to compete on what truly differentiates them from the competition, experience,” said Brian Chan, CEO, Liferay.
In other news, SugarCRM and Mediafly have joined forces to announce a new solution - Mediafly for Sugar - to equip customer-facing teams with essential content and analytics tools.
