TELUS International has revealed plans to rebrand as TELUS Digital Experience, slated for completion in the third quarter of 2024.
“Our new brand will showcase our focus on delivering innovative and human-aligned AI outcomes and exceptional experiences for our customers and partners, globally. Progressing from TELUS International to TELUS Digital Experience enables us to continue building on the significant strength, global recognition and momentum of our TELUS brand, while better reflecting our capabilities as a leading end-to-end digital transformation partner. This evolution reinforces our team’s long-standing commitment to helping our clients meet the dynamic needs of their customers when, where and how they want to be served, bringing together the power of digital transformation and AI with the realization of human potential,” said Darren Entwistle, TELUS President and CEO, and TELUS International Board Chair.
The new identity of TELUS Digital Experience highlights the company’s prowess in AI and GenAI solutions, showcasing its development of intellectual property and proprietary software, tools, and platforms across the digital landscape. Key offerings include the GenAI Jumpstart accelerator, which delivers virtual assistant prototypes in just eight weeks; Fuel iX, a robust enterprise-grade AI engine; and its comprehensive AI Data Platform, featuring Fine-Tune Studio and Experts Engine.
The aim of these tools is to optimize complex AI workflows, including multimodal, multi-language processes, dataset creation, enhancement, training, and translation.
Moreover, the rebrand reflects TELUS's advancements in broadening its technology partner ecosystem, reinforcing its flexible, vendor-agnostic approach tailored to modern client needs.
“The TELUS Digital Experience brand embodies our company’s advanced technology and capabilities, and the exceptional talent, knowledge and skills of our global team. As significant technology advancements continue to fuel unprecedented use cases, companies are sprinting to capitalize on the seemingly limitless potential. The new TELUS Digital Experience brand is in sync with this paradigm shift and represents our commitment to continue working in a responsible manner to maintain strong governance principles and ethical standards that foster diversity and inclusivity, and proactively mitigate the broader impacts of AI on individuals and communities worldwide, ”said Jeff Puritt, President and CEO of TELUS International.
In other news, TELUS International has joined forces with eGain Corporation to integrate the eGain Knowledge Hub into its Contact Center as a Service (CCaaS) portfolio or offer it as a standalone customer self-service tool.
